Beyond the Podcast
A creative partnership to build the most compelling content in venture capital — cinematic storytelling, whiteboard deep-dives, and documentary series that set Greylock apart.
Every VC does a podcast.
Greylock can do something different.
The venture landscape is saturated with round-table conversations and fireside chats. Greylock's unique position — investing at pre-seed and seed, deeply hands-on with founders from day one — deserves storytelling that's just as distinctive. We're proposing three formats designed to showcase that difference and build a content engine that compounds over time.
The look and feel
Examples that capture the cinematic quality and storytelling we're aiming for.
Three formats, one vision
Each concept is designed to stand alone or work together as a multi-format content strategy for Greylock's YouTube, LinkedIn, and social channels.
Cinematic Founder Stories
The Whiteboard Series
The Edge Series
Comedy sells — and tech knows it
There's a long history of humor humanizing tech brands in ways that polished content simply can't. Steve Ballmer's legendary developers chant. Bill Gates jumping over a chair on camera. These moments weren't scripted brand campaigns — they were human, a little ridiculous, and they stuck. Decades later, people still watch them because they made giant companies feel approachable.
That same instinct is alive today, just in a different format. Groups like Socially Inept — ex-engineers turned comedians with over 2.5 million followers — are proof that comedic content resonates deeply with the people who build and fund technology. Their clips get shared across startup Slacks and engineering teams at FAANG companies because they nail the inside jokes that only people in this world understand. It's not just entertainment — it's an engagement engine.
The takeaway isn't that every piece of content needs to be funny. It's that humor opens doors. A well-placed lighter moment in a content mix builds trust, invites shares, and gives an audience a reason to come back for the deeper stuff too.
From concept to content
We're built to adapt. Big production or scrappy shoot, cinematic narrative or quick-turn social content — we scale to what the moment needs.
Align & Plan
We work together to shape the story, identify subjects, and build a production timeline that fits. For studio content, we can leverage your 8th-floor space to keep things lean. For bigger pieces, we scout and coordinate — but the creative direction is always a collaboration.
Produce
We show up scrappy when we need to be and scale up when the moment calls for it. Studio shoots can run with as few as 1–2 people. Cinematic pieces can expand to full crews with location support, scripting, and teleprompter — whatever the concept requires.
Deliver & Extend
A hero piece can become a full content ecosystem — social cutdowns, LinkedIn clips, captioned short-form, platform-specific edits. How far we take it depends on what makes sense for the project and the moment.
We know this world
Over a decade of partnership with Greylock and the broader VC ecosystem. We understand the nuances of founder storytelling, stealth timelines, and the sensitivities of early-stage companies.
Matt Falkenthal
Aaron Almquist
10+ Years with Greylock
From early collaborations with Elisa to the Change Agent series with Kaitlin and Corinne, BrainTrust, SuperMe, and more — we've been your production partner through it all.
Filmmakers First
At our core, we're narrative storytellers. Our primary work is with ad agencies producing cinematic spots. That sensibility carries into everything we produce for the VC world.
VC-Native Workflows
We know the scheduling challenges, the sign-off hurdles, the stealth requirements. We adapt production plans to founder calendars and move quickly when a window opens.
On-Demand & Ready
We're a resource you can spin up quickly when you need us and scale appropriately as projects grow. No long ramp-up, no bloated process — just a team that's ready to move when you are.
Social-first thinking
Any of the concepts above can extend into a social content layer — LinkedIn cutdowns, captioned clips, platform-optimized short-form. The hero piece is only as valuable as the distribution around it. We can work together to build a cadence that keeps Greylock's channels active between major releases, or keep things focused on the flagship content. It depends on what makes sense.
Ready to build something
Greylock hasn't seen before?
Let's pick a concept and start shaping the first episode together.
Let's Talk